“We’re definitely a melting pot of different experiences,different backgrounds and different cultures. It’shard to put us in a box, both literally, and musically.Southern Avenue doesn’t sound like anybody else.Andthat’s something that I’m very proud of.”- Ori Naftaly.
The Memphis, TN based band’s third studio recording sees Southern Avenue pushing themselves towards bold new ideas of what it means to be a blues band in the modern world, bending and reshaping their musical heritage with electrifying performance, vivid production, and a remarkably clear vision. Operating from their distinctively international vantage point, Southern Avenue has produced a wide-ranging collection of original music–predominantly co-written by Israeli-born guitarist Ori Naftaly and powerhouse lead vocalist Tierinii Jackson – that links them to their home city’s glorious past while at the same time, demonstrates their ambitious intent to evolve. Memphis music to contemporary effect. Songs like the sensual, sun dappled “Love You Nice And Slow” and incendiary title track evince striking new musical range, more than a match for the astonishing gravitational force of Jackson’s wide screen vocals and equally potently rical voice. With BE THE LOVE YOU WANT, Southern Avenue continue driving the Southern soul legacy into the 21st century, preserving its glory and tradition while striving towards some thing diverse, universal, and altogether their own.